Sustainable Salon-Quality DIY Lashes.

If you’re feeling frustrated, burnt out, and ready for something that truly works — you’re not alone. We created NŪ Collective to give women effortless, lasting lashes without the damage, the downtime, and the overpriced refills or hours lost in the chair.

Get salon-quality lashes for less than $1 a week.

Shop THE KITS

Sustainability Meets Innovation

Reusable x10

Lash Tech
Meets Luxury

Premium, and durable

Designed for Real Life

Fits your lifestyle, not your schedule.

Conscious & Cruelty-Free

Non-toxic, and vegan.

Why You’ll Be Obsessed

NŪ Collective Others

60 Weeks of Wear

Reusable x10

Up to 14-day hold

Nourishes Lashes

Waterproof

Irritation Free

Non-Toxic

SHOP NŪ

PREP.
BOND.
SLAY.

01. Prep Like a Pro

Start fresh, babe. Cleanse your lashes with the LashCare Ritual Foal and Brush. With a cotton pad, swipe PreWear Elixir for a flawless oilfree base.

02. Bond & Apply

Apply a small ampunt of bond to the root of your natural lashes. Using your Precision Glide Tweezers, place each cluster over your natural lashes, slightly overlapping the other. 

03. Set & Slay

Use our Lock Serum (aka: Sealer). Gently clamp lashes together for 5 seconds. Hello 14 day confidence.

  • Hot

  • NŪ Edit Starter Kits

  • NŪ Lash Clusters

  • NŪRise Serum

  • NŪ Lash Prep

  • NŪ Essentials

Meet the Icons

Lash Essentials, Curated for You

For the New ones

The NŪ Edit Starter Kits

For a natural look or glam, our underlash clusters are long-lasting and bold.

Lash Lovers

NŪ Lash Clusters – ReNŪ

Salon-worthy lashes made with premium fibers. These vegan clusters have a flexible band.

Lash Care

NŪRise Serum

Meet NŪRise, our peptide-rich, plant-based elixir transforming lash care.

Preparation

NŪ Lash Prep

The NŪ Lash Prep Collection is your first step to a longer-lasting lash experience. Each formula purifies and protects—no residue, no irritation.

The Essentials

NŪ Essentials

Tools that do more—with less effort.

Why We Started NŪ

When you’ve got a full calendar, morning meetings, school drop-offs, power lunches, gym runs and a date night to nail, there’s zero time for beauty routines that drag. 

 

That’s why we created a revolutionary underlash system that fits into your schedule, not the other way round. 

 

No harsh adhesives, no salon schedules, no waste—just sustainable innovation that gives you back control, your time and your money.

See our story

Shop NŪ Now

Featured & Loved

Tag @nu.collective.co and get featured

Customize. Stack. Slay.

Our NŪ Lash Clusters – ReNŪ x10 are featherlight, reusable x10, and designed to blend seamlessly under your natural lashes for a flawless, lifted look that lasts up to 14 days per wear. 

 

Choose your vibe — Subtle Status for natural elegance or Daydream for that soft, wispy flirt — and customise your lash map like a pro.

Glow UP

As Seen In

Real Customers, Real Reviews

Welcome to the future of lashes.

With NŪ, you’re not just wearing lashes—you’re embracing confidence, creativity, and a beauty revolution. Welcome to the future of lashes. Welcome to the NŪ lash era.

Experience NŪ

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NŪ Lash Prep

NŪ Essentials

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Welcome to the NŪ Crew — you’ve officially joined the lash revolution. Get ready to slay every blink.

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